We are located in a suburb of Kansas City, Missouri and will target rural communities due to their lack of access to oncology services in addition to the surrounding communities in the Kansas City area. We anticipate a significant growth in the aging population as advancements in health care have increased the number of people who are living longer. This is coupled with the aging baby boomer generation. The Missouri Office of Administration (OA, 2013) estimates the population of the age group 45 to 64 and the elderly will make up nearly 45 percent of the population by 2030. For that reason the target market will be older adults, age 45 to 64 and the elderly. One advantage of being a community cancer center is that we can attract these two groups of consumers, in particular who might choose a local cancer center over driving a distance into the
We are located in a suburb of Kansas City, Missouri and will target rural communities due to their lack of access to oncology services in addition to the surrounding communities in the Kansas City area. We anticipate a significant growth in the aging population as advancements in health care have increased the number of people who are living longer. This is coupled with the aging baby boomer generation. The Missouri Office of Administration (OA, 2013) estimates the population of the age group 45 to 64 and the elderly will make up nearly 45 percent of the population by 2030. For that reason the target market will be older adults, age 45 to 64 and the elderly. One advantage of being a community cancer center is that we can attract these two groups of consumers, in particular who might choose a local cancer center over driving a distance into the