SWOT ANALYSIS
STRENGTHS:
The four partners had done a detailed research to find out what is the key factor in designing the calendar (i.e. quality).
Also they have figured out and understood the two channels of distribution (Wholesale and retail) very well.
The questionnaire prepared by them enabled them to segregate the people who preferred the calendar into various segments like freshmen, graduates, seniors etc.
The idea of a sports calendar genre among the campus calendars is new and attractive.
WEAKNESS:
The short period of time available and surged rate of operation to be done if the product is to be introduced by fall 2001.
The personal selling has to be done by the partners at least during initial launch up of the products
They couldn’t …show more content…
The promotions should surely focus more on women as 67% of the people willing to buy the calendars are females. Since calendars are perishable we cannot wait until the product gets picked up. We can start approaching the interested and targeted customers through attractive flyers (which are available at a reasonable price of $0.05 per copy). These flyers should be provided mainly with female exclusive products like female health care products, perfumes, women fashion stores etc. Being a start-up, they are in need of a word of mouth for their sales promotion. For instance they can add up an online link (to be mentioned in the flyers) where the satisfied customers can log into, provide feedbacks and pass on the availing minimum discount percentages to their friends who could probably be the next purchasers. The partners have to surely advertise their product through the student newspaper as it will expose the product to almost 10000 people which is short of the half of entire market size by 1000. It can be hoped that the word of mouth will cover the rest of the market. Every university has its own commercial radio frequency. Their launch up information and promo ads can be transmitted on air so that it has a wide reach and impact. Apart from personal selling the partners can take the help of social media networks to identify the prospective customers for personal selling and promote themselves and make their product a popular one among the students in the
STRENGTHS:
The four partners had done a detailed research to find out what is the key factor in designing the calendar (i.e. quality).
Also they have figured out and understood the two channels of distribution (Wholesale and retail) very well.
The questionnaire prepared by them enabled them to segregate the people who preferred the calendar into various segments like freshmen, graduates, seniors etc.
The idea of a sports calendar genre among the campus calendars is new and attractive.
WEAKNESS:
The short period of time available and surged rate of operation to be done if the product is to be introduced by fall 2001.
The personal selling has to be done by the partners at least during initial launch up of the products
They couldn’t …show more content…
The promotions should surely focus more on women as 67% of the people willing to buy the calendars are females. Since calendars are perishable we cannot wait until the product gets picked up. We can start approaching the interested and targeted customers through attractive flyers (which are available at a reasonable price of $0.05 per copy). These flyers should be provided mainly with female exclusive products like female health care products, perfumes, women fashion stores etc. Being a start-up, they are in need of a word of mouth for their sales promotion. For instance they can add up an online link (to be mentioned in the flyers) where the satisfied customers can log into, provide feedbacks and pass on the availing minimum discount percentages to their friends who could probably be the next purchasers. The partners have to surely advertise their product through the student newspaper as it will expose the product to almost 10000 people which is short of the half of entire market size by 1000. It can be hoped that the word of mouth will cover the rest of the market. Every university has its own commercial radio frequency. Their launch up information and promo ads can be transmitted on air so that it has a wide reach and impact. Apart from personal selling the partners can take the help of social media networks to identify the prospective customers for personal selling and promote themselves and make their product a popular one among the students in the