Swot Analysis Of Samsung Electronics

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Samsung Electronics is a global leader in semiconductors, telecommunications, digital media and digital convergence technologies with 2004 parent company sales of US$55.2Bn and net income of US$10.3Bn. Employing approx. 113,000 people in over 90 offices in 48 countries, the company has of 5 main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics Corporation is the world’s largest pro ducer of Colour Monitors, Colour TVs, Memory Chips and TFT LCD’s.

SAMSUNG ELECTRONICS – VISION STATEMENT
Recognizing that the ‘digital revolution’ is entering a new phase, Samsung Electronics has transformed its operations by putting digital technology at the core. The company is committed to being a market-driven solutions provider and leader in
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Some of the products manufactured by its key business areas include:
DIGITAL MEDIA NETWORK – Leading developer and manufacturer of Digital TV’s, Colour Monitors, DVD Players, Printers and all-in-one wireless devices such as Nixie handheld PC.
DEVICE SOLUTION NETWORK BUSINESS – The world’s largest producer of DRAMs, SRAMs and TFT-LCDs. This business division has also pioneered many remarkable innovations in the field of non-memory chips.

THE TELECOMMUNICATION NETWORK BUSINESS – A leading producer of CDMA handsets and among the top 3 GSM handset providers in the world. Samsung Electronics continues to strengthen its global position, producing and marketing CDMA, GSM and TDMA mobile phones as well as 3G

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