A food retailing industry is an extremely competitive marketplace. Aldi belonging to this sector faces competition but what distinguishes it is the pricing strategy without compromising on the quality. They realize that their customers want value for money. This is achieved through the efficient business operations that reduces cost in all areas of business. Key areas of price competence are by saving time, effort, space and energy. Aldi runs its business around lean approach. The 3 core values Aldi follows are simplicity, responsibility and consistency.
Aldi minimizes its cost by keeping inventory low. They sell products of less variations unlike the competitors. Up to 60% supply chain of fruits and vegetables is sourced locally, reducing
Aldi minimizes its cost by keeping inventory low. They sell products of less variations unlike the competitors. Up to 60% supply chain of fruits and vegetables is sourced locally, reducing