What is the advantages in retaining a sustaining competitive advantage or establishing a competitive advantage? Answer: This is when a customer value your product more than another firm’s product or service. The book gave a good example Pepsi and coke have a competitive advantage in the soda industry. 2. “WHY”
Why is it important to sustain changes in the market place based on your competitors? Answer: There is always changes in the market place. The changing market and company need to sustain the changing of the market to retain a product that people will want to purchase or need. As technology or knowledge progress the company should sustain these changes in their service or product.
3. “HOW”
How can Homeplate develop