Shop Blvd Case Analysis

Improved Essays
In this new digital-age area , you can order just about anything you desire and have it on your doorstep the same day .With technology improving faster than ever consumers are in demand of exceptional service at a fast pace. Apps like Uber Eats and Postmates took this opportunity by teaming up with restaurants and supermarkets to make life easier for busy, hard-working individuals that don’t have time to shop for groceries and make dinner. Many retail stores are feeling pressure from Amazon’s hard to beat prices and next day deliveries.
Name it:
Shop Blvd. is all in the name. Just like shopping all the stores on Rodeo Drive or Fairfax Ave… Shop Blvd. is a way to get all of fashion shopping done on one street.
Description:
Shop Blvd. is the
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stands out from competitors, simply, because there isn’t a business out there yet that provides the services we do. It is an untouched market. We offer different products compared to popular on-demand delivery apps. Target, Wal-Mart, and Amazon offer same-day delivery, but not at the same standard as Shop Blvd. The shipping price for same-day delivery for these companies can be similar to Shop Blvd.’s, though, there is not a single platform where you can shop from Victoria’s Secret, Urban Outfitters, and your favorite local boutique without paying separate shipping prices. We also offer a wide variety of brand options depending on where the customer is located. What Shop Blvd. has in mind has not yet been done before and can alter the definition of “fast fashion.”
. It reaches an untapped market, delving into the world of fashion, a fast-paced, ever-evolving sector. People always want something new to wear, but don’t always have the time to go get it. Our service solves that problem, which no one has ever done before. Online shopping takes days, and other courier services don’t deliver clothes. Our real-time inventory tracking is unique and eliminates a lot of possibility of error. Our service is also extremely user friendly, and inexpensive. Shop Blvd.’s rate is similar to a “shipping rate” in online shopping but is delivered
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user. First, we plan to use 10-15 social media influencers and bloggers located in Los Angeles area to promote our local service. Shop Blvd. plans give these influencers discount codes for 10-20% off your first order to advertise to their followers... Then, the followers would have to register an account and download the app to use the code, this strategy would get our name out while having customers registering to our app. From there, we plan on using influencers and brands we carry to promote our service. Bloggers and famous social media accounts have become huge icons of our generation and are frequently looked at for fashion advice, because of this we are planning to use them as our main strategy. The Shop Blvd. team also plans to engage in paid Facebook and Instagram to gain exposure and track

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