Highly diversified products are one of the prominent features of the Boeing Company. Apart from the sale of 648 commercial airplanes in 2013, the Boeing Company maintained a robust defense, space and security order backlog of $67 billion in the same year. (annual_report) Boeing has a strong focus on its research and development department: it has been developing the 787 Dreamliner since …show more content…
SWOT Analysis for Boeing For this particular IA, in order to analyze the effectiveness of 787 Dreamliner's development in terms of its regain of market share, a SWOT analysis, a decision-making method used to evaluate the strengths, weaknesses, opportunities and threats in a business venture, of the Boeing Company is needed. A thorough SWOT analysis may compare Boeing with Airbus and evaluate the development of 787 Dreamliner, taking internal and external factors into consideration.
Opportunities according to the SWOT Analysis
Robust commercial order for 787 Dreamliner According to Value Line, orders for the revolutionary long-range, fuel-efficient jet airliner continue to pile up (Hellman). The huge demand would therefore create more profits for the Boeing Company and lead to an increase of free cash flow (Hellman). As a result, the Boeing Company expands its product portfolio and its market segmentation.
Regain of market …show more content…
What is worse, compared to other types of Boeing airplanes, Boeing 787 had caused more incidents (accidents, serious incidents and incidents). Boeing 787 has been in service for three years only, while having numerous safety issues and concerns.
Social factor influencing the sale of Boeing (The Boeing Company) Boeing’s sales were negatively impacted by anti-US feelings generated by the events of the past two years. These events hampered the expansion of Boeing’s market segment, especially in West Asia, which is a lucrative market for the