3.1 Factory Factors- In most tablet industry around the world, the factory is the important supply chain. Today, most manufacturers …show more content…
Through the mature technology of producing, more and more people are considering to buy a tablet since the prices range is becoming more flexible. We can measure the product life cycle is in the mature stage. Many competitors enter the market and price war is beginning. The tablet is not only for the high-end user, but also the low-end user. Besides, the tablet market is undergoing the transformation process, because customers now have more choices of substituted products. People may buy the oversize smartphone or new laptop models, such as Microsoft surface book, which can separate the touch screen and keyboard. Therefore, price and cost management is a major issue in the …show more content…
And the median price is $200 to $500. Most of the products in this range are the leading products, such as Apple, Samsung, and Microsoft. The differentiation of the price depends on the brand, design, and specification. In the tablet under $200, most of them are local brands or late entrants that focus on the low-end users. These low-cost models have limitations of quality, design, memory and storage space. For the median price models, such as iPad, offer the best price, performance, quality and quantity, which is mainstream sales. Up to $500 price barrier, they are high-end models, like desirable pieces of art. They have the best design, faster CPUs, and program, such as iPad pro and Surface book pro. However, some local brand in India and China, they are trying to develop the cheaper tablet. Based on these companies’ data, the price of the new low-cost table will close to $20 in the future. Whether catching the high-end or low-end users, we will know more and more people will own their personal tablet in the future, like