Ratan Tata Case Study

Improved Essays
ANS 1. Following are the challengers face by the Tata Motors-
1. Ratan Tata proposed the idea of delivering the car for the people in the year 1994. The total estimated time is for five years and planned to contact with more than fifty dealer for the distribution of the car all over the India. And also planned to book for 10000 car in the first slot and the 50000 car booking in the second slot. There were market competition prevailing at that time.
2. In the year when Ratan Tata announced about the launching of the first passenger car that is Indica, at that time there were three international car manufacturer competitor in the Indian market.
3. These were Maruti 800 that seems to occupy a very dominant place in the Indian market at that period
…show more content…
Methods of overcoming these challenges
1. Ratan Tata mainly stressed on the fact of having the more coordination of activities on the value chain. He told to keep the aim on becoming the world class car manufactures rather than focussing on the area of improvement.
2. Ratan Tata gave the freedom to the engineers and designers so that they can produce a best car for their customer through the process of self-learning.
3. To develop the new technologies Tata Motors set up the engineering research centre in Pune.
4. In these centres the professionals do the work of development of design and vehicles and there is also the availability of tools, fixture and other capital equipment, which was not earlier available.
5. This led to the opportunity to reduce the price of the car. There was the establishment of machine tool division for the first time in the country by the Tata Motors. And also developed a computerized numerically controlled machine for the manufacturing purposes.
6. Tata Motors took the help from the well know car designer IDEA for manufacturing and designing the car.
7. They also designed the two version engine one for diesel and other for the petrol. They also added the feature of multi point fuel injection technology for the petrol passenger
…show more content…
Tata Motor established the supplier quality improvement team this involves a thirteen step quality improvement programme which helps in evaluating the suppliers at the beginning and also keep check on the design of the passenger car.
12. The skill of the all the working professional were converged which results in the low procurement cost and in the effective value chain configuration.
13. The vendors were divided into two tier for the purpose of supplying the quality components at the reasonable cost. Different vendors were fixed for the different assembly line. In the year 1997 Tata Auto Comp Systems was established to to encourage the entry of the international auto manufacturer in India so that they can get the component at the low price which will help in the reduction in the cost of the inputs.
With the time Tata Auto Comp Systems formed many joint ventures which helps in supplying the parts to the Tata Indica car. It also purchased the Australian plant firm Nissan which helps in getting the more technological parts to the Tata Motor.
14. Tata Motor focussed on the establishment of the strong supply chain network for the sales, service and to provide the spare part for the commercial vehicle in the India. There was the increment in the number of the authorized dealer of the spare parts across the

Related Documents

  • Improved Essays

    William Durant Motivation

    • 533 Words
    • 3 Pages

    Introduction Who was william durant? William Durant was very important to the history of america, if we did not have Durant america would not be the same as it is today. He improved and created many things that would change america. William durant was historically significant through motivation, preparation, and accomplishments. Motivation William Durant was a highly motivated engineer, and he helped change america.…

    • 533 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Over a century back, on October 7, 1913, engineers assembled a simple framework utilizing a rope and flinch to pull the Ford Model T past 140 specialists’ workers at the Crystal Palace. Henry Ford first dispatched the cutting edge technology in the suburb of Detroit which started a radical change in the manufacturing industry and revolutionized society. By definitely decreasing the expense of goods and production and a more effective work tactic. Most importantly, the sequential construction system cut the time taken to produce the Model T from 12.5 hours to only 93 minutes. Henry Ford brought the extravagance, comfort, convenience of the car to the everyday folk.…

    • 310 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    Costco Capital Structure

    • 1954 Words
    • 8 Pages

    Operations: Lean Manufacturing, Value Added Engineering(constant prices),K-Engine(fuel efficient) plant used in…

    • 1954 Words
    • 8 Pages
    Great Essays
  • Great Essays

    Conroy's Acura Case Study

    • 2631 Words
    • 11 Pages

    Conroy’s Acura purchased its inventory directly from Honda’s Canadian distributor and sold the cars at a markup. Conroy’s Acura also sold pre-owned automobiles, the majority of which were obtained through trade-ins from consumers. Page 2 9B08A001 THE MARKETPLACE PY Conroy’s Acura had a number of competitors in the marketplace, the most obvious were the dozen or so other Acura dealerships within a 30-kilometre radius. Conroy’s Acura competed directly with dealerships that sold cars comparable to Acura’s offerings, such as Saab, Volkswagen and, most notably, Honda.…

    • 2631 Words
    • 11 Pages
    Great Essays
  • Improved Essays

    Henry Ford Essay Henry Ford was a prodigious inventor and mechanic. He was born on the 30th of July, 1863, on his family farm near the Wayne County in Dearborn, Michigan. He revolutionised the car industry forever by making the assembly line that is still in use today. He also made one of the most dominant and impressive car company of all time.…

    • 929 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Industry Key Success Factors 1. Innovative Product: To maintain the sustainability profit, the automakers should provide innovative product since the demand for the connected, efficient, and low cost vehicle is growing. Some challenges that affect the automotive industry to be more innovative are (1) the cost of electronics and software content is 20% lower than the cost 10 years ago, (2) electronics systems contribute more than 90% of innovations and new features of vehicles and (3) timeframe for automakers to launch new products is 3-4 years, however the cycle of the vehicle software is more faster than that . 2. Economies of scale: Automotive industry typically bears the big amount of fixed cost on their operations.…

    • 722 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Performance Measurement at DELL: Performance measurement is an important parameter which quantitatively gives information about our process, product and services. This helps us to know whether we are moving towards mission and vision or deviating from our core goals. At present big corporations don’t want to indulge into performance measurement system, instead they put their whole focus on achieving operational excellence. But Dell is very focus on measuring its supply chain efficiency on yearly basis.…

    • 2378 Words
    • 10 Pages
    Great Essays
  • Improved Essays

    About the Company The Company primarily operates in the automotive segment. The company's automotive operations are further subdivided into Tata and other brand vehicles like Jaguar Land Rover which has enabled the company to enter the premium car market in developed markets such as the United Kingdom, the United States, Europe and China as well as several emerging markets such as Russia, Brazil and South Africa amongst others. Company produces wide range of products like Passenger Cars, Utility Vehicles, Light Commercial Vehicles, Medium and Heavy Commercial Vehicles. Automotive sector had an eventful fiscal 2017 due to ban on diesel cars, sale and registration of BSIII vehicles, and demonetization.…

    • 774 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    It is known for advanced design and technology as well as reliability, durability, and fuel efficiency. Tata Motors: It provides not just passenger cars but also trucks, buses, vans construction equipment and even military vehicles. It ranks as the world’s second largest bus manufacturer, 4th largest truck manufacturer and 17th largest motor vehicle manufacturer by volume. In 2008, it launched the world’s most affordable car Tate Nano.…

    • 1030 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    1. Objective This report summarizes an Internal and External environmental audit of automobile industry in UK using PESTEL, SWOT and Porter’s Five Forces Analysis. 2. Brief Introduction of Automobile Industry in UK…

    • 1097 Words
    • 5 Pages
    Decent Essays
  • Great Essays

    Arvind Motor Case Study

    • 1778 Words
    • 8 Pages

    Initially, Arvind motors began its sales and services operations at a small showroom and workshop in balmatta ,Mangalore founded by Arror sripathi rao of the erstwhile Aroor family,Arvind motors began a new era in the introduction of the prestigious Telco brand of commercial vehicles’ to the district ,soon spreading its operations to the other districts of the state. In 1954 it employed about 30 personnel at its initial stage. In the 90,s the company had staked its hold in 8 regions of the state with overall employee strength of more than 300. It has built itself up to the present prestigious position by its proven competence in the automobile industry. Arvind motors have always upheld the principle that the sale of the vehicle is the beginning and not the end of transaction.…

    • 1778 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Swot Analysis Of FAW

    • 1486 Words
    • 6 Pages

    Strength S1 Technical support from other country FAW Group was the first Chinese-based company in automobile sector. Therefore, it got help from Soviet Russia in its early years including technical support, tooling and production machinery. FAW initially only made commercial trucks and its first passenger car was produced in 1958. In 2012, it was the second largest automobile manufacturer in China and 2.56millions units were sold in that year. S2 Strong Joint Venture…

    • 1486 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    1) Nissan Motor Manufacturing UK Limited (NMUL) is UK’s largest car manufacturing plant which is located near Sunderland in 1986. It has been Europe’s most productive car plant for the past seven years, cars produced include the Almera, Micra and Primera. Over 70% of output is exported to 55 markets worldwide. The landscaped NMUK site incorporates conservation areas, such as ponds, lakes and woodland and currently has 10 onsite wind turbines, producing up to 10% of the energy, required for the plant. The site is located 5 miles from Port of Tyne where international distribution is based.…

    • 1672 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    This acquisition enabled Tata to increase the products it was offering besides giving it access to new markets like China, South Africa, Western Europe and Latin America. This acquisition enabled Tata Motors to boost both its revenues and profits substantially. Acquisition of Hispano Carrocera was done to acquire world class bus body building technology which was previously not available with any Indian bus manufacturer. Additionally, Tata was able to get the 25% market share that Hispano had in the Spanish market along with a presence in a few other developed European countries. The design and technological capability acquired from this transaction enabled Tata to design and produce its newer range of…

    • 2481 Words
    • 10 Pages
    Improved Essays
  • Improved Essays

    Child Restraint Essay

    • 1657 Words
    • 7 Pages

    Case on Child Restraints Background Sometime in 2003, the United Nations Organization (UNO) sent a circular to all their members on the safety of children in the age group of 1 day old up to 8 years. It was strongly advocated that children in this age group when travelling in a four wheeler must be seated in a child restraint. A child restraint is nothing but a baby car seat. It is mainly in two pieces. A solid base is fixed on the seat of the passenger car and a removable seat which can also be used to carry a baby.…

    • 1657 Words
    • 7 Pages
    Improved Essays