The mass media, in the form of television and newspaper publishing is often used for the purpose of information or entertainment. The form of prejudice and stereotyping of the different groups in the Australian communities can be seen from the media and arts. The power of mass media may influence and manipulate the public as it can brainwash the mass public. The form of prejudice also exerts pressure on the ‘weaker inferior’ group and individual human rights will also be affected. Multicultural nature in the contemporary society is important as it encourages everyone to work towards a common identity and to appreciate one another as a nation together. However, it is disheartening to see that the Australia media and culture institutions did not fairly reflect the multicultural nature of the country …show more content…
There is simply a lack of multiculturalism from the TV screens in the country of Australia. The Australia TV of news reporting and celebrity casting are dominated by white casts, which can lead to heightened awareness of the fear of sensitive reactions from the public. Hence, more could be done to ensure that there is a fair representation of indigenous people in the media. The media often portray an image and message to its viewers that only the whites can have a say in the society. In Sydney, you could easily find and see so many different cultures and people on the street. However, why is this not reflected and shown in the TVs of the home of Australian? This is definitely a sign reflecting the current cultural situation in Australia. There is clearly a lack of an overall balance in the racial representation and the denominating races will continue to be marginalised by the authority. The media corporations are perhaps too threaten and fearful of the damage that it may bring to the programme if they were to include different skin colour of host. The genres ranging from news, current affairs, children programming and TV commercials, is continuing and increasingly emphasising the pictures of power in Australia. The racism issues in Australia has been discussed for decades and what we see now is nothing of an improvement but an even more misleading image mounted by the media industries. In