Racial Attitudes In American Culture

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CHAPTER 1INTRODUCTIONThe culture industry’s cycle of assumptions is the interaction between the director(culture industry), the author (hip hop artist), and the audience (White consumer). Together thethree combine to create ideological outcomes that reflect and reinforce historically negativeWhite racial attitudes. Interrogating all three aspects of the cycle assists in understanding thecomplexities of the culture industry’s racial representations and White racial attitudes as well asunderstanding the role of each agent in the re-cycling of negative images that reinforce negativeperceptions. The culture industry would not yield as much influence over racial perceptions ifthe hip hop artists did not accept the demands of the culture industry and reflect negativeimages of Blackness through hip hop music. However, the artists and the culture industry wouldnot continue to perpetuate …show more content…
Bydefining these four periods, they illustrate the way in which racial attitudes have shifted over thepast 60 years from overt forms of abuse and segregation to more subtle forms of racism suchas voting against policies that foster equality. Leonie Huddy and Stanley Feldman assesscontemporary racism by separating racist behaviors and attitudes into two categories of overtprejudice; “negative feelings toward blacks and a belief that blacks are inherently inferior toWhites,” and new racism; “subtle racial prejudice conveyed through white opposition to blackdemands and resentment at their special treatment” (Huddy and Feldman 2009:425).David Sears, Jim Sidanius, an Lawrence Bobo, further illustrate the change in themanifestation of White racial attitudes in their 2000