Propaganda according to vocabulary.com is the spreading of information in support of a cause. It is not important as to whether the information is valid or not or if the cause is or is not justified- since it is all propaganda (Vocabulary 2015). Propaganda is seen in newspapers, magazines, commercials, and bill board ads. There are many propaganda techniques that companies use to persuade their audience.
Glittering generality propaganda is a technique that says a lot without showing too much detail. For example, “Change We Can Believe In” is an example of glittering generalities. In this form of propaganda advertisers surround their products with attractive words and phrases. In fact, they rely heavily on the use of vague terms that are difficult to define and that has many meanings to different …show more content…
The authors of this advertisement hope that, “the prestige attached to the symbol will carry over to the product” (McClintock 699). The goal of this poster is to convince Americans from all ages, ethnic backgrounds, and religions to enlist in the American Army. This poster shows Uncle Sam, one of the most known people of American History. Uncle Sam is a name associated with a meat packer whose job it was to supply meat to the army for the War of 1812. Samuel Wilson (Uncle Sam) was a man known for being fair, honest, and reliable. This poster persuades Americans to do their part and join the war. My opinion of this advertisement is that the creators of this propaganda knew how to get young men to enlist in the army. Moreover, they used the image of Uncle Sam to relay the message that if he is commanding you to enlist in the army then you should do just that. They want to persuade these young Americans that like Uncle Sam they too can be a well-known person in history by serving their
Glittering generality propaganda is a technique that says a lot without showing too much detail. For example, “Change We Can Believe In” is an example of glittering generalities. In this form of propaganda advertisers surround their products with attractive words and phrases. In fact, they rely heavily on the use of vague terms that are difficult to define and that has many meanings to different …show more content…
The authors of this advertisement hope that, “the prestige attached to the symbol will carry over to the product” (McClintock 699). The goal of this poster is to convince Americans from all ages, ethnic backgrounds, and religions to enlist in the American Army. This poster shows Uncle Sam, one of the most known people of American History. Uncle Sam is a name associated with a meat packer whose job it was to supply meat to the army for the War of 1812. Samuel Wilson (Uncle Sam) was a man known for being fair, honest, and reliable. This poster persuades Americans to do their part and join the war. My opinion of this advertisement is that the creators of this propaganda knew how to get young men to enlist in the army. Moreover, they used the image of Uncle Sam to relay the message that if he is commanding you to enlist in the army then you should do just that. They want to persuade these young Americans that like Uncle Sam they too can be a well-known person in history by serving their