Terry Richardson, Tom Ford’s photographer, aimed to convey the nerve and sexiness of the newest men’s fragrance by producing a more explicit photo. Even though it is a product, which is being targeted at men, there are no men present in the image. Instead, the product is being sold by what men want, or are supposed want. (Unknown, 2016)
The photograph represents the way which women are so often portrayed in the media and advertising. Women are regularly depicted as objects with the purpose of satisfying male ‘needs’. This photo in particular communicates that a woman’s body parts, physical appearance and sexual function determine worth.
This photograph pulls into the idea of objectifying and sexualizing women, as well as the idea of living up to beauty ideals. The photographs are worldwide advertisements, shared on a global scale. This means that anyone could potentially have access or exposure to these images. In a time where the Internet and digital devices consume society like never before, a potential harm to not only women but also young girls is created. Sexual objectification towards women is rooted in modern day culture. “At a psychological level, perhaps the most profound effect of objectifying treatment is that is coaxes girls and women to adopt a peculiar view of self” (Fredrickson, Roberts, 1997) In other words, because this ‘ideal’ is being portrayed and shown so repetitively, it has become a normal standard. The problem with creating such unrealistic beauty ideals means that women are never entirely able to live up to this expectation, which creates a …show more content…
This exposure to sexual objectification is related to many negative mental health issues among both women and girls. These include anxiety, low self-esteem, body-shame, eating disorders and depression. (Krawczyk,
The photograph represents the way which women are so often portrayed in the media and advertising. Women are regularly depicted as objects with the purpose of satisfying male ‘needs’. This photo in particular communicates that a woman’s body parts, physical appearance and sexual function determine worth.
This photograph pulls into the idea of objectifying and sexualizing women, as well as the idea of living up to beauty ideals. The photographs are worldwide advertisements, shared on a global scale. This means that anyone could potentially have access or exposure to these images. In a time where the Internet and digital devices consume society like never before, a potential harm to not only women but also young girls is created. Sexual objectification towards women is rooted in modern day culture. “At a psychological level, perhaps the most profound effect of objectifying treatment is that is coaxes girls and women to adopt a peculiar view of self” (Fredrickson, Roberts, 1997) In other words, because this ‘ideal’ is being portrayed and shown so repetitively, it has become a normal standard. The problem with creating such unrealistic beauty ideals means that women are never entirely able to live up to this expectation, which creates a …show more content…
This exposure to sexual objectification is related to many negative mental health issues among both women and girls. These include anxiety, low self-esteem, body-shame, eating disorders and depression. (Krawczyk,