Effects of Media on Campaigns. Since the creation of the newspaper. The media has affected election campaigns both for the greater good and the worst. The newspaper is one of the oldest forms of media used in American politics and is still considered a major resource by party publicity directors. They would put advertisements inside the paper for their party. The amount spent on this however is a small amount of the budget. Some people think that advertising in the paper is a waste of money though. Even with that being said the party publicity directors still use advertising as a way to appeal to the public mind and emotions. The best propaganda is the propaganda that does not appear to be so. (Smith, C.W, 1948) Candidates who at one time
…show more content…
It put a ceiling on the amount of money that you can spend on campaigns. Some of the Governor’s race candidates depend mostly on electronic media to reach out to their voters. Paid for electronic advertising allows for a candidate to communicate directly with having to go through a news editor. 30-second and 0-second T.V. spots are some of the best ways in which to reach out to a voter. Radio can even have an important impact on the electorate, but it is still important in politics. (Napolitan, J., 1976) Certain campaigns have even hired consultants who are professionals at polling, media creations and direct mail fundraising of political campaigns. 1934 is when the first political consulting firm was started. Since then it has experienced large growth in the 20th century. Presidential candidates have been seeking out help from these professionals since 1936, when Alfred Landon used the in his campaign. (Panagopoulos, C., 2006) Considering the role of digital technology in political life it is easy to get caught up in the rhetoric about the potential for this form of keeping the public informed. Digital media is a crucial component of political campaigns. Candidates are using the internet to raise money, organize volunteers, and do research on the opposing candidate. (Howard, P. N., 2005) The internet has expanded for candidates even seeking statewide and local offices. …show more content…
The government even offers up information on websites for public access. Political parties have even created their own websites for their campaigns. Even Senators and representatives have a website now so that you read their stands on things and even communicate with them. The way in which the internet has been used could produce positive effect on politics. In 2000, Senator John McCain showed that the internet could be used for raising campaign funds. McCain raised $2.2 million dollars online in just four days. The money raised for his campaign using the internet was $6.4 million dollars. (Hamer, L. O., 2011) Facebook was the most used form of online advertising tools in the 2006 elections. Myspace and YouTube were also used in 2006 as a way to attract new voters and supporters. Social media at this time became a force in the campaigning process. It is not enough to only place ads in newspapers nowadays or even do debates with other candidates. Internet use for things like news and media opinions have become more watched and read than newspapers and T.V. Some organizations still fail to find the correct balance of media outlets in campaigning. (Hamer, L. O.,
It put a ceiling on the amount of money that you can spend on campaigns. Some of the Governor’s race candidates depend mostly on electronic media to reach out to their voters. Paid for electronic advertising allows for a candidate to communicate directly with having to go through a news editor. 30-second and 0-second T.V. spots are some of the best ways in which to reach out to a voter. Radio can even have an important impact on the electorate, but it is still important in politics. (Napolitan, J., 1976) Certain campaigns have even hired consultants who are professionals at polling, media creations and direct mail fundraising of political campaigns. 1934 is when the first political consulting firm was started. Since then it has experienced large growth in the 20th century. Presidential candidates have been seeking out help from these professionals since 1936, when Alfred Landon used the in his campaign. (Panagopoulos, C., 2006) Considering the role of digital technology in political life it is easy to get caught up in the rhetoric about the potential for this form of keeping the public informed. Digital media is a crucial component of political campaigns. Candidates are using the internet to raise money, organize volunteers, and do research on the opposing candidate. (Howard, P. N., 2005) The internet has expanded for candidates even seeking statewide and local offices. …show more content…
The government even offers up information on websites for public access. Political parties have even created their own websites for their campaigns. Even Senators and representatives have a website now so that you read their stands on things and even communicate with them. The way in which the internet has been used could produce positive effect on politics. In 2000, Senator John McCain showed that the internet could be used for raising campaign funds. McCain raised $2.2 million dollars online in just four days. The money raised for his campaign using the internet was $6.4 million dollars. (Hamer, L. O., 2011) Facebook was the most used form of online advertising tools in the 2006 elections. Myspace and YouTube were also used in 2006 as a way to attract new voters and supporters. Social media at this time became a force in the campaigning process. It is not enough to only place ads in newspapers nowadays or even do debates with other candidates. Internet use for things like news and media opinions have become more watched and read than newspapers and T.V. Some organizations still fail to find the correct balance of media outlets in campaigning. (Hamer, L. O.,