• The Objective of Undertaking the project on “Marketing of Financial Products” in 360 Financials is to have an in-depth knowledge about the financial products and services offered in the market.
• To understand the functions and objectives of Financial consulting that the growing financial startups provide.
• To understand the different elements present in each of the financial solution.
• To know the varied products and services offered to different categories of customers (namely: Exporters, Importers, and Manufacturers.)
• To know the RBI guidelines associated with each of the financial solution.
• To study the customer base so that it gives a good view as to who requires what.
• To recommend additional products that can be …show more content…
• FUNCTIONAL WORKING OF VARIOUS DEPARTMENTS:
Sales Department- The Sales department of 360 financials comprised of about 4-5 people who pitched in the clients for sales calls as well as regular visits.
With less Manpower but great potential these people regularly visited or pitched in more 10 clients each day.
Technical Department- The technical department of 360 financials comprised of about 4-5 people who worked upon the rules and regulations given by the RBI, and created the proposal ready for their clientele.
Database Department – The database updating department comprised of 2-3 people who worked for updating the database of the clients. Adding new clients, searching for potential clients and remove the clients who are no more availing any service.
• 360 Financials also provide loans and private equity financing to their clients both in domestic as well as foreign currency.
• Buyers Credit Insurance is one of the most important services provided by them to the importers. The Importers coming up with new innovations in the market require this insurance to deal or import without facing any sort of hiccups during the …show more content…
The needs and wants for all of them are very different and therefore as we proceed we will see different product requirement.
• A financial consultancy firm helps to bridge the gap between the buyer and the seller by providing them a platform to know and see to each other needs and wants. There are various rules and regulations attached to each product when traded in the market, a financial consultancy firm acts as knowledge enhancer for such situations.
• The financial consultancy firm helps in settling the conflicting needs of the importer and the exporter. An exporter faces the risk of non-payment or delay in payment from the importer, and also wishes to accelerate the receivables. The importer, on the other hand, wishes to mitigate the supply risk from the exporters’ end and also benefits from the extended credit facilities on their payments. The objective of a financial consultancy firm is to act as third party that eliminates the supply risk and payment risk while giving the exporter accelerated receivables and the importer, extended credit