She is unable to do anything about it however, because sexual harassment of women has become a social norm. the advertisement itself is unrealistic because what woman would leave her window open at night much less undress right in front of a mirror with the window open. It makes the blonde seem like a dumb bimbo who just cares about her appearance and welcomes the catcalls/harassment. Based on beauty standards, this woman fits into mold of what is deemed as beautiful in our society, she is fair-haired, sun-kissed women who is in perfect shape along with perfect nails. She is being utilized to not only sell gum to the public but also to sell sex, where the man outside has the power. Women would regard this advertisement as objectifying towards all women in which men are free to ogle a woman’s body, where women themselves have no authority over their
She is unable to do anything about it however, because sexual harassment of women has become a social norm. the advertisement itself is unrealistic because what woman would leave her window open at night much less undress right in front of a mirror with the window open. It makes the blonde seem like a dumb bimbo who just cares about her appearance and welcomes the catcalls/harassment. Based on beauty standards, this woman fits into mold of what is deemed as beautiful in our society, she is fair-haired, sun-kissed women who is in perfect shape along with perfect nails. She is being utilized to not only sell gum to the public but also to sell sex, where the man outside has the power. Women would regard this advertisement as objectifying towards all women in which men are free to ogle a woman’s body, where women themselves have no authority over their