Midtown is a place that fosters an abundance of thriving businesses. As a result, it was named the second largest business district in Atlanta. Recently Le Macaron, a French franchise, has opened a new location in the Midtown area. In the business world, it is important to have a good location and good relationship with the neighboring businesses. Le Macaron is placed next to World of Beer and Sense of Touch, a massage parlor. An apartment complex is placed above it as well. This makes for an ideal location, because it is heavily populated, and from day to day will get a lot of traffic. Le Macaron uses different business tactics to make their grand opening, and franchise, thrive.
In businesses like Le Macaron it is important to have good physical appeal to draw people into your shop. The grand opening did this very well. There were bright pink balloons outside the store and tied to the designated brunch area. The bakery was filled with beautifully organized macaroons and different pastries as well as french figurines like the Eiffel tower. It made you feel like you could be in an actual french bakery. The place was very clean and made you want to stay and eat. There was also a face painter outside available to paint childrens’ faces if they wanted. This and the decorations seemed effective when a little girl and her mother walked by. “Mom! Look at the balloons, can we go inside? I really want my face painted too.” said the little girl. “I guess but don’t get crazy.” replied the mother. “yay! Thanks mommy you’re the best!” The little girl probably would have walked right by the store if it had not been for the decorations and face painter. Although people say not to, customers usually judge a book by its cover. That is why it is important for businesses to present themselves well on the outside to bring people inside. Another tactic used by businesses like Le Macaron is to appeal to children as well as adults. The grand opening was filled with many families because of children asking their parents to go inside, and the parents ended up buying pastries for themselves as well. Parents want their children to be happy and it is very easy as a business owner to appeal to this desire. By putting bright colors and designs that grasp people’s attention, children will want to go inside. Also, as a pastry shop the food itself will draw children to it. This is where the business has to also appeal to the parents to show them that their company is more than just a treat for children but also for adults. Le Macaron did this very well by using bright colors and pictures of beautiful pastries accompanied by a mature and clean environment inside. In my observation I would say that over half of the customers were families that were dragged in by their children and decided to stay on their own merit. This supports the idea that by using simple things like color and design; businesses can use children to draw their families in, bringing more profit and a family environment. Everyone can agree that a location of a business should be strategically chosen to make the new business successful. …show more content…
Le Macaron’s location seemed to be very beneficial in bringing customers. While observing those who went in many came from surrounding locations. World of Beer customers who were neglected due to the busyness of the restaurant came over to eat at Le Macaron instead. Other customers would stop in after they had finished eating for a dessert to take home. Many customers leaving Sense of Touch also stopped by to eat at Le Macaron. Three employees from there stopped by after their shift as well, to eat some gelato and hang out after a day of work. A large family came down from the apartment complex above and stopped in for some macarons as well. A young couple got macarons to go after eating across the street at Gyros Bros. There were many people running on the sidewalk and would go inside and get something to go after they had finished working out. Le MAcaron was placed in a very busy part of midtown and neighbors other businesses that are not competitors but rather complement the franchise and work together.
In businesses like Le Macaron it is important to have good physical appeal to draw people into your shop. The grand opening did this very well. There were bright pink balloons outside the store and tied to the designated brunch area. The bakery was filled with beautifully organized macaroons and different pastries as well as french figurines like the Eiffel tower. It made you feel like you could be in an actual french bakery. The place was very clean and made you want to stay and eat. There was also a face painter outside available to paint childrens’ faces if they wanted. This and the decorations seemed effective when a little girl and her mother walked by. “Mom! Look at the balloons, can we go inside? I really want my face painted too.” said the little girl. “I guess but don’t get crazy.” replied the mother. “yay! Thanks mommy you’re the best!” The little girl probably would have walked right by the store if it had not been for the decorations and face painter. Although people say not to, customers usually judge a book by its cover. That is why it is important for businesses to present themselves well on the outside to bring people inside. Another tactic used by businesses like Le Macaron is to appeal to children as well as adults. The grand opening was filled with many families because of children asking their parents to go inside, and the parents ended up buying pastries for themselves as well. Parents want their children to be happy and it is very easy as a business owner to appeal to this desire. By putting bright colors and designs that grasp people’s attention, children will want to go inside. Also, as a pastry shop the food itself will draw children to it. This is where the business has to also appeal to the parents to show them that their company is more than just a treat for children but also for adults. Le Macaron did this very well by using bright colors and pictures of beautiful pastries accompanied by a mature and clean environment inside. In my observation I would say that over half of the customers were families that were dragged in by their children and decided to stay on their own merit. This supports the idea that by using simple things like color and design; businesses can use children to draw their families in, bringing more profit and a family environment. Everyone can agree that a location of a business should be strategically chosen to make the new business successful. …show more content…
Le Macaron’s location seemed to be very beneficial in bringing customers. While observing those who went in many came from surrounding locations. World of Beer customers who were neglected due to the busyness of the restaurant came over to eat at Le Macaron instead. Other customers would stop in after they had finished eating for a dessert to take home. Many customers leaving Sense of Touch also stopped by to eat at Le Macaron. Three employees from there stopped by after their shift as well, to eat some gelato and hang out after a day of work. A large family came down from the apartment complex above and stopped in for some macarons as well. A young couple got macarons to go after eating across the street at Gyros Bros. There were many people running on the sidewalk and would go inside and get something to go after they had finished working out. Le MAcaron was placed in a very busy part of midtown and neighbors other businesses that are not competitors but rather complement the franchise and work together.