How Does Money Affect Behaviour

The aim of this study is to investigate how thinking about money can affect your thoughts and behaviour. Specifically, it explores the effects of money priming or money activation in two experiments. Experiment 1 focused on the level of support for government goods and service programmes, while experiment 2 focused on the privatisation of these public goods and services. The key concepts of this study are that those primed with money have less pro-social thoughts and a tendency to have more self-centred opinions. That if you are primed with money you are less likely to place value on government goods and services and are more likely to support the privatisation of these government goods and services than those in the control group. Previous …show more content…
In a series of six studies, they tested the participant 's relationships amongst reminders of physical pain, money and social exclusion. They concluded that physical pain along with rejection in interpersonal relationships increased the desire for money. The group that handled money instead of paper showed a reduced level of distress towards social exclusion and low level of physical pain during immersion in hot water. However, both physical pain and social distress levels intensified after being reminded of spending money. This study relates to our investigation as it details how your socio-economic situation reflects in your responses. For example how having money or a level of popularity aids in your used of the social system which makes it easier for your needs to be meet unlike those without a level of popularity or a significant amount of …show more content…
In four studies they looked at the concept of unethical outcomes prompted by priming with money or money activation. Participants were university students in the United States participating for extra credit. They concluded that just the presence and exposure of money in our daily lives can trigger immoral behaviour through a business decision frame. This relates to how investigation as they both examine the effects of money activation on participants responses.

Previous research showed a lack of studies revolving around the value placed on goods and services. Based on the findings of previous research the hypothesis for our study is that those primed with money have less prosocial thoughts. The concept is that if you are primed with money that you are less likely to value programs than those that were not primed with money. This is especially true for the specialised programs over universal programs and low user over high user programmes. Those primed with money were more likely to support privatisation than those in the control