Besides promoting his artists on pop radio, he rearranged them to go on television shows like American Bandstand. American Bandstand was known for playing the freshest and hottest music and dance moves which was popular to the youth(Majority were white viewers also).The host of American Bandstand was Dick Clark, one of the largest television producer and host. Knowing Dick Clark could lead Motown to be a major success, Gordy tried his best for him and his artists to be noticed. Dick Clark invited the Supremes to go his “Caravan of Stars” tour around the world. This was a changing moment for the Supremes, of starting their large success.Popularity later on Motown 25: Yesterday, Today, and Forever brought back the popular Motown Artists. Popular artists like The Supremes were the first to perform at a well-thought-of night club. A number of Motown songs were included in movies and on TV …show more content…
Wanting others to succeed, he signed many African Americans hoping to lead them into a better life. Artists like Stevie Wonder and Otis Redding truly helped change the race image. Whites and Blacks both enjoyed the sound of Motown.Motown was a sound of simple song and lyrics which both races could relate to. Marvin Gaye was interested in releasing a single called “What’s Going On?” explaining racism and talked about real events happening in the USA. Gordy was invested in selling and said he would ruin his career if he released the song since he was seen as a sex symbol. Marvin Gaye, released it anyway, and sold 100,000 singles in one day. Seeing the success, he wrote a whole album talking about what was fair and human equality. Citizens of the USA agreed with the lyrics Marvin wrote and the racial barrier began to