Sexual advertisement
Sex is a major themes covered by the contemporary mass media, including books, magazines, newspapers, film, video and television. Female always portrayed as a sexy image in the society since centuries. They always represent as an influencer for most of the products. They also act as a character to motivate or stimulate a male consumer to buy certain product.
As the print advertisement shown above, Gucci advertiser used female and male to promote the male product, Gucci Guilty. The Gucci advertisement shown that the women is seduced by the men who uses the Gucci Guilty perfume. Pour Homme is a French that represents ‘for men’. The respondents trust that the women in the image is for men instead of the perfume is for men. …show more content…
One of the strategies is using puffery advertising and it could be an effective and persuasive way to promote the product. Puffery may be claims as a false statement but they are not really lies because nobody can really disprove or prove them. Therefore, puffery is not illegal and is a common strategy used in advertising. Puffery is mere exaggeration and hyperbole to grab the attention from the audiences. Puffery advertising attracts people and makes people remember it. Puffery is also a subjective opinion due to the advertisers use superlatives to describe the product such as ‘the best’, ‘fastest’, ‘tastiest’ and others. No one can prove is the statement true or false because no one knows which product is the best. Is puffery harmful or harmless based on the how the consumers’ responses to say that.(Ivan …show more content…
Fiske (1989) defines culture as the constant process of producing meanings of and from our social experience. Carey(1988) defines culture as a process, but it also refers to some shared attribute of human group such as fashion, architectural and others. Culture refers to text and symbolic artifacts such as red means Chinese temple, mosque mean Malay. According to Raymond Williams (1985) stated that culture is ordinary, a whole way of life such as religion and is the structure of feelings which is the kinship. Culture looks in people, things and human practices or
Sex is a major themes covered by the contemporary mass media, including books, magazines, newspapers, film, video and television. Female always portrayed as a sexy image in the society since centuries. They always represent as an influencer for most of the products. They also act as a character to motivate or stimulate a male consumer to buy certain product.
As the print advertisement shown above, Gucci advertiser used female and male to promote the male product, Gucci Guilty. The Gucci advertisement shown that the women is seduced by the men who uses the Gucci Guilty perfume. Pour Homme is a French that represents ‘for men’. The respondents trust that the women in the image is for men instead of the perfume is for men. …show more content…
One of the strategies is using puffery advertising and it could be an effective and persuasive way to promote the product. Puffery may be claims as a false statement but they are not really lies because nobody can really disprove or prove them. Therefore, puffery is not illegal and is a common strategy used in advertising. Puffery is mere exaggeration and hyperbole to grab the attention from the audiences. Puffery advertising attracts people and makes people remember it. Puffery is also a subjective opinion due to the advertisers use superlatives to describe the product such as ‘the best’, ‘fastest’, ‘tastiest’ and others. No one can prove is the statement true or false because no one knows which product is the best. Is puffery harmful or harmless based on the how the consumers’ responses to say that.(Ivan …show more content…
Fiske (1989) defines culture as the constant process of producing meanings of and from our social experience. Carey(1988) defines culture as a process, but it also refers to some shared attribute of human group such as fashion, architectural and others. Culture refers to text and symbolic artifacts such as red means Chinese temple, mosque mean Malay. According to Raymond Williams (1985) stated that culture is ordinary, a whole way of life such as religion and is the structure of feelings which is the kinship. Culture looks in people, things and human practices or