Good4U
Group Project
Names: Emma Cawley (s00149016), Melissa Ndakengerwa (s00143642), Nicole Carr (s00129846).
Class: Bachelor of Business (BBS Hons).
Year: Three.
Module: Marketing Management.
Company Background and Introduction
(Nicole)
The company ‘Good4U Foods’ came about in 2004 were Bernie Butler and her daughter Michelle who is a certified dietitian and nutritionist, came together with an idea that Bernie had stumbled on and transformed it into the popular food company they are today. Bernie seen the various possibilities and benefits th At the beginning they had become aware of the sprouting phenomena and the special ‘Super Sprouts’ which are made up of the following:
Broccoli
Clover
Alfalfa
Radish Shoots Throughout the progression of their business, Laura and Michelle’s ideas were beginning to rapidly mount up and they took every opportunity to make these ideas real, and that’s exactly what they successfully accomplished. …show more content…
these ideas lead to the development of the ‘Alfalfa Sprouts’ and the ‘Lentil Sprouts’. At this stage the business had found its feet and they soon expanded their future vision introducing us to their Good4U range of roasted seeds. Overall Good4U foods have an extremely impressive range of products all very popular with their target market. They have taken the irish market by storm and have expanded overseas to the UK in order to promote their healthy food and get people to buy them. Tesco’s and Sainsbury’s are the main providers of their products.Good4U’s production lines are set up in both Northern Ireland and Sligo. They have a total of thirty two staff employed. Their main office is located in the heart of Sligo town. Along with their dedicated and hard-working team, Good4U foods class themselves as a company who are reliable, innovative and producers of high quality goods. They believe their products have high potential and have real health benefits The health attributes, functionality, versatility and sheer simplicity of sprouts appealed to the entrepreneur, who was known for staying ahead of trends. …show more content…
Market research, she says, was key in determining the market potential. After carrying out a feasibility study with daughter Michelle, the Good4U story began and since 2004 the sprouts facility has been based in Cookstown, Co Tyrone.
The Butlers have been in the food business for over 30 years – the family built a state-of-the art salad and dessert plant in Sligo in the late 1990s. After six years’ hard graft they sold the business to Kerry Foods.
In 2013, with Good4U growing at pace, expansion plans were required. Successful negotiations with Kerry Foods to buy back the factory concluded in 2014. Dedicated to the production of seed-based snacks and ingredients, it is the company HQ and the creative home of Good4U.
A €1 million investment brought the factory up to the desired standard, which is approved by Marks & Spencer (M&S) and Tesco for own-label production.
The business remains a family one, with Bernie’s husband Paul coming back from retirement since the recent investment in Sligo. Dietician Michelle, who carried out the original feasibility study, is now involved in product development. Laura, head of sales and marketing despite originally having other career intentions, has been happily working with the company since she graduated. Karol, an accountant who had worked with Kerry Foods, joined the business on his return from a stint travelling. The company is strategic about which markets it needs to be in straight away, and has a longer-term plan for other markets. Outside of the UK and Ireland it sells into Russia, has launched in France and will be in the UAE by the end of 2015. There’s also significant interest from Scandinavian countries. Performance To Date Page (Emma and Melissa) In 2004 Bernie and her daughter Michelle created Super Shoots which are a mixture of different sprouts; this idea came to them after being introduced to the phenomenon of sprouting. To date they have created five different ranges of Sprouts shoots. Each one of them is very beneficial to the body. The first range of sprout shoots that was launched is Super sprouts. Super sprouts are described as the Good4U ‘superhero’ and it also has anti- cancer properties. These anti- cancer properties have been researched by the University of Ulster’s Professor Ian Rowlands. Rowlands has proven that eating the Good4U products such as super sprouts on
Group Project
Names: Emma Cawley (s00149016), Melissa Ndakengerwa (s00143642), Nicole Carr (s00129846).
Class: Bachelor of Business (BBS Hons).
Year: Three.
Module: Marketing Management.
Company Background and Introduction
(Nicole)
The company ‘Good4U Foods’ came about in 2004 were Bernie Butler and her daughter Michelle who is a certified dietitian and nutritionist, came together with an idea that Bernie had stumbled on and transformed it into the popular food company they are today. Bernie seen the various possibilities and benefits th At the beginning they had become aware of the sprouting phenomena and the special ‘Super Sprouts’ which are made up of the following:
Broccoli
Clover
Alfalfa
Radish Shoots Throughout the progression of their business, Laura and Michelle’s ideas were beginning to rapidly mount up and they took every opportunity to make these ideas real, and that’s exactly what they successfully accomplished. …show more content…
these ideas lead to the development of the ‘Alfalfa Sprouts’ and the ‘Lentil Sprouts’. At this stage the business had found its feet and they soon expanded their future vision introducing us to their Good4U range of roasted seeds. Overall Good4U foods have an extremely impressive range of products all very popular with their target market. They have taken the irish market by storm and have expanded overseas to the UK in order to promote their healthy food and get people to buy them. Tesco’s and Sainsbury’s are the main providers of their products.Good4U’s production lines are set up in both Northern Ireland and Sligo. They have a total of thirty two staff employed. Their main office is located in the heart of Sligo town. Along with their dedicated and hard-working team, Good4U foods class themselves as a company who are reliable, innovative and producers of high quality goods. They believe their products have high potential and have real health benefits The health attributes, functionality, versatility and sheer simplicity of sprouts appealed to the entrepreneur, who was known for staying ahead of trends. …show more content…
Market research, she says, was key in determining the market potential. After carrying out a feasibility study with daughter Michelle, the Good4U story began and since 2004 the sprouts facility has been based in Cookstown, Co Tyrone.
The Butlers have been in the food business for over 30 years – the family built a state-of-the art salad and dessert plant in Sligo in the late 1990s. After six years’ hard graft they sold the business to Kerry Foods.
In 2013, with Good4U growing at pace, expansion plans were required. Successful negotiations with Kerry Foods to buy back the factory concluded in 2014. Dedicated to the production of seed-based snacks and ingredients, it is the company HQ and the creative home of Good4U.
A €1 million investment brought the factory up to the desired standard, which is approved by Marks & Spencer (M&S) and Tesco for own-label production.
The business remains a family one, with Bernie’s husband Paul coming back from retirement since the recent investment in Sligo. Dietician Michelle, who carried out the original feasibility study, is now involved in product development. Laura, head of sales and marketing despite originally having other career intentions, has been happily working with the company since she graduated. Karol, an accountant who had worked with Kerry Foods, joined the business on his return from a stint travelling. The company is strategic about which markets it needs to be in straight away, and has a longer-term plan for other markets. Outside of the UK and Ireland it sells into Russia, has launched in France and will be in the UAE by the end of 2015. There’s also significant interest from Scandinavian countries. Performance To Date Page (Emma and Melissa) In 2004 Bernie and her daughter Michelle created Super Shoots which are a mixture of different sprouts; this idea came to them after being introduced to the phenomenon of sprouting. To date they have created five different ranges of Sprouts shoots. Each one of them is very beneficial to the body. The first range of sprout shoots that was launched is Super sprouts. Super sprouts are described as the Good4U ‘superhero’ and it also has anti- cancer properties. These anti- cancer properties have been researched by the University of Ulster’s Professor Ian Rowlands. Rowlands has proven that eating the Good4U products such as super sprouts on