Harley Davidson was established in 1903. It was the first company that created top motorcycles. The company also manufactures bags, helmets, garments etc
Q1 a) As a small business owner you want to win new customers and keep them as long as possible, there are so many opportunities and interactions with each customer and keeping track it of all can be quiet challenging, but there is a great tool to manage your customer communications and customize your marketing effort to keep customers coming back. It called Customer Relationship Management or CRM. Customer relationship management allows you to concentrate on your company's connections with individuals even if they are suppliers, consumers and coworkers. It is also utilized to conduct business …show more content…
The organization also provides a sort of garments and gears to consumers. Furthermore, the organization is also trying to link with outreach consumers involving women and young adults 18-34. On this basis, garments and accessories are being sold to specially planned for women by Harley Davison's website. (Anon., 2016)
Q3a) The purchaser decision process displays a couple of steps which the buyer go into when purchasing an item.
In the first step the consumer realizes a want or problem. For example you want to buy a motorcycle to go to the university.
Second step is searching of information: purchasers will find details for their problem. After you made the decision that you want a new stylish motorcycle, you will focus more on motorcycle ads and motorcycles of your friends. Also, you will Google it and collect details.
Alternative evaluation is the third step in which purchaser has couple of solutions in his mind and he has to choose one. For example Harley Davidson, Honda Motor Company or Kawasaki.
After evaluating, the purchaser makes the conclusion to purchase Kawasaki because he found it best, very desired brand and satisfy his need.
In the final stage, the buyer have experienced the motorcycle and the main thing is that is he satisfied or not with his purchase. (Kotler et al.,
Q1 a) As a small business owner you want to win new customers and keep them as long as possible, there are so many opportunities and interactions with each customer and keeping track it of all can be quiet challenging, but there is a great tool to manage your customer communications and customize your marketing effort to keep customers coming back. It called Customer Relationship Management or CRM. Customer relationship management allows you to concentrate on your company's connections with individuals even if they are suppliers, consumers and coworkers. It is also utilized to conduct business …show more content…
The organization also provides a sort of garments and gears to consumers. Furthermore, the organization is also trying to link with outreach consumers involving women and young adults 18-34. On this basis, garments and accessories are being sold to specially planned for women by Harley Davison's website. (Anon., 2016)
Q3a) The purchaser decision process displays a couple of steps which the buyer go into when purchasing an item.
In the first step the consumer realizes a want or problem. For example you want to buy a motorcycle to go to the university.
Second step is searching of information: purchasers will find details for their problem. After you made the decision that you want a new stylish motorcycle, you will focus more on motorcycle ads and motorcycles of your friends. Also, you will Google it and collect details.
Alternative evaluation is the third step in which purchaser has couple of solutions in his mind and he has to choose one. For example Harley Davidson, Honda Motor Company or Kawasaki.
After evaluating, the purchaser makes the conclusion to purchase Kawasaki because he found it best, very desired brand and satisfy his need.
In the final stage, the buyer have experienced the motorcycle and the main thing is that is he satisfied or not with his purchase. (Kotler et al.,