In an effort to improve supply chain operations, DR Pepper Snapple Group, a maker of soft drinks, created a network of facilities strategically located to supply current and potential future customers (Fuhrman, 2010). These facilities are located in Irving, Texas; Jacksonville, Florida; Aspers, Pennsylvania; and Williamson, New York. The new western distribution hub, their latest addition, is located in Victorville, California (Fuhrman, 2010). The main idea behind the construction of these facilities is to continue production closer to customers in an effort to increase the speed of delivery and reduce costs in the supply chain. Based on their calculations they are capable of covering 80% of the population with these facilities (Fuhrman, 2010).
