Macdonald has been through a few uncomfortable situation around social media. In 2011 it was created the hashtag #seriouslyMacDonald as a consequence of a racist sign posted in a window of one of the franchises. …show more content…
Macdonald learned this from a misused of one of its Hashtags They were trying to highlight the values of their product in commercials with its farmers and ranchers promoting the freshness of the items sold in the franchises around the world. This campaign moved into social media with the hashtag called #MacDStories. The disaster came in when the people started using this hashtag to tell bad experiences with MacDonald’s food. Under this example we can clearly see one of the biggest disadvantages of social media. The public relations people hope the information to take the way they want to, but at the end of the day we must recognize the public will make it flow to the direction they want. He made a wise decision deleting the hashtag out of Twitter; at the end this was nothing but bad advertisement. There were not better way to stop the people’s