Since its widespread creation in 1973, Dawn dishwashing liquid has been known for excellent grease-fighting power. Its unique formula persuaded many scientists that it’s a great way to remove grease from animals in oil spill cleanups. “Dawn has helped conservation organizations save thousands of animals for over 30 years” (Dawn Newsroom- About Dawn).
P&G tries to provide consumers brands and services of superior quality. As a result, they receive the appreciation of the consumers for their passion for winning the marketplace (P&G). To gain the trust and appreciation of the consumers the company use …show more content…
Since Dawn target market is middle class family, the price should be assigned to meet the expectance of the consumers. That is following a strategy to assign a low price as much as possible to get the maximum benefit. P&G strategy for pricing is to change price terms or conditions for particular products (Maulana). In some cases, the company reduces the price to maximize sales. Also, P&G utilizes discount policy for Dawn; it offers quantity discount to encourage large purchase. For instance “buy one, get second for 10 cents lower”. Despite vast research and development around Dawn dishwashing liquid, the company set lower prices for the new products to prevent entering the competitors in the