The author, Juan Bautista Fuentes and Ernesto Quiroga present a new way for readers to have a better understanding of how psychology and fashion related to each other, its meaning as a social science. Bautista and Quiroga narrow it down to three aspects as the three principles of fashion and the relationships to the discipline, so that they can proof that psychology has the "fashion form", that there is analogy between these two terms. Plus, through the article, the authors also show to readers that ephemeral psychology innovation, psychological fashion , is generated by individual differentiation and the seduction strategies the individual psychologists use depending on the specific characteristics of their clients and social context. From
