It asks the respondents to indicate how important different candy bar characteristics such as milk chocolate, white chocolate, dark chocolate, peanuts, and caramel is on a scale from one to five, one being not important and five being very important. This question really had nothing to do with how respondents rank a Snickers bar, but is more for attempting to locate the reason people may prefer a Snickers bar over other candy bars. Respondents prefer milk chocolate and caramel ingredients, and they would rather stay away from dark chocolate. Because the question is not relevant to the theory question of what is the favorite candy bar of most people, it is not reliable and therefore not …show more content…
Although the theory of the Snickers bar being America’s favorite candy bar was tested and proven correctly, other information was also learned from this. Individuals who preferred milk chocolate rated dark chocolate really low. Individuals that preferred dark chocolate rated white chocolate really low. Peanuts within a candy bar were either really liked or had a neutral appreciation from participators. Finally, even though question eight ended up not being reliable or valid for the proposed theory, it did show that many individuals purchase a KitKat bar because of the marketing aspects of the catchy commercial tune. All in all, this survey shows that when given free responses, individuals still prefer Snickers over other leading candy bars. When paired with other types of candy bars, Snickers still won individual