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Case Study Of Brothers Attorneys At Law

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Business Plan
Business Name
M.A.C. Brothers Attorneys at Law
In this context, the name MAC does not violate any Apple trademark or copyright laws, because A) M.A.C. Brothers Attorneys at Law is not a technology company, and will never become a technology company, B) “Mac” is an acronym of Menson, Albertson and Cook
The Goal of M.A.C. Brothers Attorneys at Law
To provide corporations with a robust legal task force, that is able to protect and defend them in any legal battle.
Industry Analysis
M.A.C. Brothers Attorneys at Law is a corporate law firm in New York City
There is a lot of room for growth in the legal field
M.A.C. Brothers Attorneys at Law plans to start of as a small firm in New York, exclusively defending a few corporations, …show more content…
Brothers Attorneys at Law has access to a prethera of capital.
Weaknesses
M.A.C. Brothers Attorneys at Law has a limited market, because it only caters to the needs of fortune 500 companies.
M.A.C. Brothers Attorneys at Law has a limited number of attorneys on hand.
Environmental (external)
Opportunities
Major opportunities for expansion
Every fortune 500 company needs a legal task force behind them
Threats
The companies that M.A.C. Brothers Attorneys at Law defends could go out of business
Many fortune 500 companies have in-office attorneys
Management Plan
CEO and Executive
Antonio Menson (Owns 36%): In addition to being one of the firm’s top lawyers, Antonio is in charge of setting strategy and direction, upholds and models the company 's culture and molds the company together from the bottom of the chain to the top.
CFO
Andrew Albertson (Owns 35%): In addition to being on of the firm 's lawyers, Andrew is the head of the company 's financial board and deals with all things money.
Corporate Director/ Office Manager
Blane Cook (Owns 29%): In addition to being on of the firm’s top lawyers, Blane is responsible for making sure the goals of the firm are being met and head of HR.
Organizational …show more content…
Brothers Attorneys at Law is any fortune 500 company within the United States.
M.A.C. Brothers Attorneys at Law hopes to one day have an office in every region of the United States, if not an office in every major state.
There are 500 fortune 500 companies in the United States with most of them being in the State of New York.
Fortune 500 companies are always looking for a legal task force to assist them.
Product Features and Benefits
M.A.C. Brothers Attorneys at Law has a very conservative, and effective way of handling and practicing the law.
M.A.C. Brothers Attorneys at Law will never lie to or for our clients, what we will do is promise to achieve whatever task our clients are asking for.
M.A.C. Brothers Attorneys at Law offers grade A legal service within a reasonable price point.
Competitive Analysis and Product Differentiation
The fact the M.A.C. Brothers Attorneys at Law will never lie for or lie to their clients is a very important feature of their product.
Many companies go to our competition, because the companies 1)have not heard of our firm, 2) want a dishonest “legal” taskforce behind them or, or 3) think our full retainer prices are too

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