Nab Company Case Study

Improved Essays
Create your revised NAB company name and explain its significance Mercy Mocktails Sole Proprietorship is a revised non-alcoholic beverage (NAB) that deal in renting out our mocktails machine alone with different flavors of frozen, smoothies and mocktails drinks, fresh ingredients straight from the country side. My many competitions will offer you the same thing without daily fresh fruit picked from the country side every day. Mercy name is our meaning a company that provides compassionated NAB drinks for people who want to enjoy their happy hour, or a night out with their friends although they do not drink alcohol while out with their friends trying to enjoy themselves.
Develop your revised company’s Mission Statement and provide a rationale
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Dolphin is looked upon as faith, love, resurrection in society. They swim alongside of ships, which symbolize Christ guiding the Church.
Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have
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Everyone eat fruit and fruit is healthy for you, why not have a drink with fruit at the bottom of the drink. Second, mint leaves to represent cool and Mercy is defined as someone with a compassionate spirit. Last blue is given to associate a new couple for stability. Mercy Mocktails is catering to speed dating, restaurants, Church singles functions, date night, companies meeting that are held away from the office and Mega Fest to start pouring the business foundation. While having an appetizer you can have an elegant non-alcoholic mocktail with friends and co-workers.
Choose one (1) strategic position from the course text (pp. 142-143) that you believe is the best strategic position for your company. One strategic position that stood out for Mercy Mocktails to distinguish themselves from their competitors is Market Segmentation. Mercy Mocktails customer target adults only. You will be able to rent the non-alcoholic machine for office parties, add to your concession stand at some local events, feast able events, house parties, weddings, New Year’s Eve, 4th of July, family reunions, church events, and Taste of Dallas. Mercy Mocktails will be a true NAB that people of all ages can enjoy while spending time with family and friends.
Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end

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