The most salient technique Moore uses within this scene is pathos, which is an emotional appeal to the audience's values and beliefs. His argument relies heavily on his audience's emotional connection to the Columbine Shooting, as well as other events involving gun violence. Within this scene Moore uses irony and juxtaposes an upbeat soundtrack containing the Beatles song “Happiness is a warm gun” about anti-gun violence with not so blissful footage that is quite disconcerting, starting out with kids shooting paintball rifles at an amusement park, to a blind target shooter who is a little too comfortable with an assault rifle, to real occasions of gruesome killings with shotguns. This has an emotional impact on the viewer and it shows the journey of someone with a gun, and how it can just start with shooting at a range, but later can be turned into actual killing. In this montage of clips two contrasting emotions are drawn, with the song the audience feels joyful, yet when viewing the videos they become more alarmed and subsequently frightened. The
The most salient technique Moore uses within this scene is pathos, which is an emotional appeal to the audience's values and beliefs. His argument relies heavily on his audience's emotional connection to the Columbine Shooting, as well as other events involving gun violence. Within this scene Moore uses irony and juxtaposes an upbeat soundtrack containing the Beatles song “Happiness is a warm gun” about anti-gun violence with not so blissful footage that is quite disconcerting, starting out with kids shooting paintball rifles at an amusement park, to a blind target shooter who is a little too comfortable with an assault rifle, to real occasions of gruesome killings with shotguns. This has an emotional impact on the viewer and it shows the journey of someone with a gun, and how it can just start with shooting at a range, but later can be turned into actual killing. In this montage of clips two contrasting emotions are drawn, with the song the audience feels joyful, yet when viewing the videos they become more alarmed and subsequently frightened. The