As John M. Bryson explains, we engage in strategic planning “… in the United States and elsewhere … to help public and nonprofit organizations create public value” (kindle file). Bryson furthermore explains, “ creating public value means producing enterprises, policies, programs, projects, services, or physical, technological, social, political, and cultural infrastructure that advance the public interest and the common good at a reasonable cost” (kindle file). …show more content…
Bryson as, “…can help…identify what the organization’s critical success factors (CSFs) are. These are the things the organization must do, criteria it must meet, or performance indicators it must do well against for it to survive” (kindle. file). SWOT analysis pinpoints or assists in uncovering the Strength, Weakness, Opportunity, or Threat. As noted by Investopedia, “a SWOT analysis takes information from an environmental analysis and separates it into internal strengths and weaknesses, as well as its external opportunities and threats… [It] …determines what assists the… [organization] in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. [The]…analysis should be short and simple, and should avoid complexity and over-analysis, as much of the information is subjective. Thus, use it as a guide and not a prescription”. (para. 1, 2, 3). The plan bases the organizations performance and operational characteristics by comparing it to two (2) airports with physical and operational characteristics equivalent to Boca Raton Airport and accommodating high-end aviation activity. These airports were carefully chosen for benchmarking in comparison compatible competitors. The compare of strengths and weakness found a more diversified revenue stream for Boca Raton Airport. This more varied base of revenues translates into a greater stability through economic variations. However, it should …show more content…
The city’s plan [insert if the plan did or did not contain airport info and if so how was it related to the plan]
Findings/Discussion
BRAA’s strategic business plan states the plan enhancements the on-going work related with the update of the Airport Layout Plan (ALP) and the Capital Improvement Program (CIP) for the Airport. The main difference is the timeline considered. The ALP and CIP updates are concentrated on short- and mid-term improvements (up to 10 years), whereas the strategic business plan studied long-term goals and objectives or core strategies (up to 20 years). However, the objectives classified six or more years in the same category without making a distinction for the very long-term/20