Reflection On The Australian Business Week

Australian Business Week puts students up against each other in teams to set up and run a business, where leadership, teamwork, time management, stress management and business skills are all in use. Its purpose is to make students understand about the real business world and all the work and decisions made into creating and running a successful business. Everything related to the businesses was up to the students, including the choice of product, its design, financial and operations costs, marketing, promotion, company name and company logo. Cultural representation and specific topics were also in affect as each of the nine teams were allocated a commonwealth country, a real life business sponsor and a disability as a ‘wild card’ to focus their …show more content…
On the first day of five days, it was demonstrated that challenges were undertaken since the entire day was spent collaborating with team members to develop a company name and product. It was difficult to create because of our chosen disability to focus on and the many different opinions everyone had on how we can make an impact and be different to the other teams, many ideas that we came up with were already created because of the large visual aid market (glasses, optometrists, etc.). Almost three hours went past before we finally settled on a company name, Clear Eye Solutions, and product, Contax, which were dissolvable contact lenses which can help aid and cure many visual impairments such as cataracts, dry eyes and lazy eye syndrome. New creative skills were developed in the process of deciding the company’s focus since many good ideas were created, however the Clear Eye Solutions model was favoured amongst the other …show more content…
I tried to use complementary colours and design techniques that I had learnt to create the basic look of the website. I also expanded my creativity further as I kept adding more and more functions to the website as the days continued, from the most basic of website structures to an interactive and modern style for the brand and the product. I also tried to do unique things that no one would try to do on their website for their company, some of which worked, including the ‘Available at’ addition, however some didn’t work as well as I would have hoped it to have, and so had to be scrapped or replaced with a much simpler