This will be established through an analysis of the issues surrounding the classification of depression as an illness, and its subsequent pharmaceutical treatment with the marketing of antidepressant medication. The aggressive marketing techniques of the pharmaceutical industry, such as direct-to-consumer advertising, reduces the democratic discourse that offers consumers the possibility to make fully informed choices based on all of the currently conducted research. The depression script reiterates that mental illness’ is a problem that needs to be solved, through pharmaceutical solution. This is dangerous for it affects the autonomous decision-making process of consumers. The persuasion of consumer purchasing behaviour through pharmaceutical manipulative marketing techniques results in the stimulation of consumer demand beyond
This will be established through an analysis of the issues surrounding the classification of depression as an illness, and its subsequent pharmaceutical treatment with the marketing of antidepressant medication. The aggressive marketing techniques of the pharmaceutical industry, such as direct-to-consumer advertising, reduces the democratic discourse that offers consumers the possibility to make fully informed choices based on all of the currently conducted research. The depression script reiterates that mental illness’ is a problem that needs to be solved, through pharmaceutical solution. This is dangerous for it affects the autonomous decision-making process of consumers. The persuasion of consumer purchasing behaviour through pharmaceutical manipulative marketing techniques results in the stimulation of consumer demand beyond