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Analysis Of New Belgium Brewing Company

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New Belgium Brewing is a brewing company that is steadily on the rise. New Belgium’s most important competitive advantages are their focus on their cultural brand and the community. New Belgium’s displays their dedication to their community through community outreach programs. A dollar from every keg sale is channeled to a grant program that dispenses $500-$5,000 to groups involved in water stewardship, public transit and bicycle advocacy, sustainable agriculture and youth environmental education (Higgins, 2010). This type of program paints a picture of the company’s brand and what it signifies which is taking care of its environment and its community. The cornerstone of the company’s strategic focus is the company’s efforts in the community. This makes new customers buy into the company’s vision. New Belgium Brewing Company is also dedicated to their employees. …show more content…
New Belgium Brewing practices open book management, providing coworkers access to company financials and a clear view into managerial decision making processes and facilitate an all-staff monthly meeting where coworkers are informed on the latest and greatest New Belgium news (New Belgium,

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