Air27 is a airline company which is operating on routes all over Europe. This airline company provides the lowest cost for the passengers travelling compared to their other competitors. The company is very profitable in terms of revenue and the passengers travelling per year. The passengers travelling in this airlines per year are 30 million and the total revenue is approximately over two billion euros. After having a lot of revenue the company is facing a lot of issues. As the company has kept the cheapest fare price possible they are still following the traditional check-in desks which is not suitable. Air27 is also not investing in alternative technology like some of its competitors. The average …show more content…
EVALUATION OF ALTERNATIVES Alternative #1: Air27 should follow the same traditional check-in procedure. Air27 should follow the same traditional check-in procedures because the company is earning a lot of profits. The company should be careful that the passengers should not be disappointed too. However, his solution has only one advantage but several disadvantages. The advantage for Air27 is that because of their traditional way of check-in the company is able to keep the fare low for the passengers travelling by Air27. On the other hand, the disadvantage of following this traditional check-in is that the procedures is too slow and it takes approximately more than 2 hours to follow the whole process of check-in. During busy period the staff is also not able to handle this process. The situation was not helped by recent increase in security measures and this even slowed the process even more. This traditional process made the passengers unhappy and they decided not to travel anymore by Air27. Alternative #2: Online check-in process should be …show more content…
Finally, Air27 choose an encouraging way to keep their passengers happy by integrating self check-in machines at the airport. By following this process the check-in procedure would speed up and the passengers would not wait for several hours to complete the process. This would help the airlines to satisfy the customers, earn more profits and fight against their competitors. As every year there is an increase in the numbers of passengers it would be easier for the company to handle situations. On the other hand, Air27 could also follow the traditional way of check-in, online check-in and self check-in machines which would help the company in achieving their goals. This alternative does not have any drawback but have a lot of advantages. For example, it reduces cost, reduces waiting time and passengers only with hand luggage can check-in more quickly. According, to the UK department for Transport forecast the number of passengers will increase from 228 million in 2006 to 465 million by 2030. Air27 would be reaching their targets after integrating all these process which would keep the passengers satisfied, earn more profits, and to remain competitive in the airline