Mohd.Noor Iskandar B. Mohamad Tuhaslan
1440015BJ
Adidas
German giant in sports brand. A multinational company that produce and create sports shoes, accessories and clothing. Based at Herzegonaurach, Bavaria, Germany. The holding company for Adidas Group, which consist of The Reebok Sportswear Corporation, Rockport and Taylor Made golfing company, also holding 9.1 % shares of Bayern Munich FC. Besides sportswear, Adidas also produces other produces other products as such as bags, eyewear, watches, and other clothing related goods. Adidas is the largest sportswear manufacturer in Europe and the second biggest after Nike Inc. The company’s clothing and shoe designs typically feature three parallel bars and the same motif is embedded into the …show more content…
• Bio-degradable bottle.
Marketing mix of new product lines
An opportunity in the market for market research young customer base we have to clear. This has led to the launch of Adidas Y3. This product has been developed for the rising urban landscape of the age range of 18-27 years old. The balance of the marketing mix the new products rely closely on.
Product
Young consumers address their needs of their age category of the body. It is now clear that they wanted a product that is more vibrant. The product has been specially designed to meet this special requirements.From the company’s perspective, some of the changes have been made in order to reduce cost of wastage the use of more natural products and the bottles made of recyclable plastic, satisfies a more efficient environment well-being, including more vibrant packaging.
Price
Effective pricing strategy is the main focus to make it’s affordable. Final price, in order to be attractive products to both the buyer and the seller, must be based in both of these. After the start-up, Adidas Y3 product line, the new sub-brand and new product, takes into account the extended range of better design and product, the price will be affordable. From this effective pricing, approximately the sales from this product will be accounted nearly 20% of all Adidas sales due to active
1440015BJ
Adidas
German giant in sports brand. A multinational company that produce and create sports shoes, accessories and clothing. Based at Herzegonaurach, Bavaria, Germany. The holding company for Adidas Group, which consist of The Reebok Sportswear Corporation, Rockport and Taylor Made golfing company, also holding 9.1 % shares of Bayern Munich FC. Besides sportswear, Adidas also produces other produces other products as such as bags, eyewear, watches, and other clothing related goods. Adidas is the largest sportswear manufacturer in Europe and the second biggest after Nike Inc. The company’s clothing and shoe designs typically feature three parallel bars and the same motif is embedded into the …show more content…
• Bio-degradable bottle.
Marketing mix of new product lines
An opportunity in the market for market research young customer base we have to clear. This has led to the launch of Adidas Y3. This product has been developed for the rising urban landscape of the age range of 18-27 years old. The balance of the marketing mix the new products rely closely on.
Product
Young consumers address their needs of their age category of the body. It is now clear that they wanted a product that is more vibrant. The product has been specially designed to meet this special requirements.From the company’s perspective, some of the changes have been made in order to reduce cost of wastage the use of more natural products and the bottles made of recyclable plastic, satisfies a more efficient environment well-being, including more vibrant packaging.
Price
Effective pricing strategy is the main focus to make it’s affordable. Final price, in order to be attractive products to both the buyer and the seller, must be based in both of these. After the start-up, Adidas Y3 product line, the new sub-brand and new product, takes into account the extended range of better design and product, the price will be affordable. From this effective pricing, approximately the sales from this product will be accounted nearly 20% of all Adidas sales due to active