A Comparative Analysis Of Kroger And The Grocery Chain

Decent Essays
Parnell & Lester (2008) explains that “ Substitute products are Alternative offerings produced by firms in another industry that satisfy similar consumer needs” (p. 48). Substitute products are a threat because the substitute can restrict the prices that firms can change. They can occur because firms in one of the businesses may be rivals with other businesses in other commerce. For example, all the different name brand cereals at Kroger’s the grocery chain has produced a line of Kroger brand cereals that immate the name brands. The Kroger brand cereals sell at a lower price and they actual taste better than the name brand cereals. Krogers has a factory where they take certain brands and replicate the name brand and sell the products at a lower

Related Documents

  • Great Essays

    Kohl’s Financial Analysis Introduction Kohl 's, KSS is an American department store that has been around since 1946. It is only open in this country and only sells here. It is the second largest store in sales to Macy 's, but the first for the actual number of stores it has. It sells a wide variety of apparel for the family and home furnishings. A recent article by Zacks, states Kohl 's is planning on hiring 3% more seasonal workers then it did last year.…

    • 813 Words
    • 4 Pages
    Great Essays
  • Decent Essays

    Discrimination is only legal if you’re being discriminated based on your character and capabilities. It becomes illegal if it’s based on race, age, sex, religion, national origin, disability etc… AA is a law that works in opening career doors for a lot of groups especially minorities. According to the book this law requires employers that that obtain large federal government contract to develop and implement AA plans for hiring and promoting minorities. Another law is the EEO which allows employee to directly complain about discrimination. According to these two laws I don’t thinks Jim is violating any laws.…

    • 222 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    The McDonaldization of Wal-Mart Imagine yourself in the following situation: You are running low on food around the house, so you decide to make a trip to stock up on groceries. Of course, you automatically direct your travel to Wal-Mart, because you are a thrifty college student and “save money, live better” right? Wal-Mart boasts low prices and on a minimal budget, that is the best place to go. So you proceed with your quest for groceries. While there, you realize that you are starving!…

    • 792 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Sam's Club Vs Costco

    • 777 Words
    • 4 Pages

    This would decrease the bargaining power of the supplier. Another brand similar to Rubbermaid can be purchased from a different supplier at a lower…

    • 777 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Publix also negotiates the best deals or promotions on products for their customer. Publix makes a barrier to the threat of substitution is by their customer brand loyalty many people just stick what they know. Also, Publix goes through great length to provide customers with quality products that can not be easy substituted. Intensity of rivalry among competitive firms is a force that is imperative and must not be taken lightly. Publix makes sure that they try to keep an advantage on the competitor by providing their shopper 's convenience, premier service, and those great…

    • 731 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Warrnambool Cheese Case

    • 1484 Words
    • 6 Pages

    Business and Strategic Analysis of Warrnambool Cheese & Butter Factory Holdings Limited 1.1 Company’s Activities Warrnambool Co. Limited is one of the leading producers of high-quality dairy products for the last 125 years. It is considered the oldest dairy producer and seller in the entire Australia Market. In addition, it longest existence in the marketing has led to its massive employment of the locals to work in its South-West Victoria site.…

    • 1484 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    In 1833, The Kroger Company was founded by Barney Kroger in Cincinnati, Ohio. It is one of the world’s largest retailers and it operates more than 2,600 stores in 34 states under two dozen banners and 786 convenience stores under 6 banners and 326 jewelry stores under Littman Jewelers and Fred Meyer Jewelers. Today, The Kroger Company operates several store formats for almost every kind of shopper such as, Supermarkets, Multi-department stores, Price-Impact warehouse stores, and Marketplace stores. Some of the following banners are Kroger, Ralphs, Dillons, Smith's, King Soopers, Fry's, QFC, City Market, Owen's, Jay C, Pay Less, Baker's, Gerbes, Scott's Food & Pharmacy, Harris Teeter, Pick N' Save, Copps, Metro Market, Fred Meyer, Food 4 Less,…

    • 283 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    Mom and Pop stores would never be able to survive when a major corporation could offer the same products at a fraction of the price. Invisible…

    • 825 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    A growing economy requires many characteristics to thrive and prosper in this age of our civilization. Our society is in need of a great variety of human resources such as clothing, jobs, supplies, and most importantly food. These demands should be of great concern to our fellow city council, furthermore; these issues must be resolved immediately with a sound solution. Our community is in need of a shopping center with chain stores. This idea would be a sufficient solution to our community’s needs and wants.…

    • 827 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Assignment Task 2: Porter’s Five Forces Analysis: Porter’s five forces analysis explains the factors that put an impact on the competition in the determined industry or market. There are the five main factors that affect the competition in the different aspects of the market and disturb the actual working. Here are these porter’s five forces. 1. The Threat of Substitute Products:…

    • 1483 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Target and Starbucks operate in different markets and sell different products, but their shared values can be somewhat overlooked. Target, a retail chain, offers home goods, clothes, electronics, and groceries. By contrast, Starbucks is a coffee chain found across the world. However, their shared commitment to doing business ethically, legally, and to their best ability is why Starbucks can be found in many Targets. In fact, Target’s code of conduct explicitly states its “commitment to doing business ethically and legally means that we will only work with vendors and suppliers who share the same commitment.”…

    • 736 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Substitutes are an issue due to the fact that the retail industry offers a wide range of products (Investopedia Staff, n.d.). The Bargaining power of the customer is high, if the products are not differentiated then the customer can switch to another retailer. When the products are similar the customer will compare prices, which increases competition which will increase competition and will lead to lower prices and profits (Investopedia Staff,…

    • 1135 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Case Analysis: Walmart’s Next Move Online Channels vs. Brick-and-Mortar Smart phones and computers are widely ubiquitous and user friendly. The convenience and appeal is now motivating consumers to shop online more frequently. According to Kotler, and Keller “apparel and accessories, consumer electronics, and computer hardware are the three fastest-growing categories” (p. 498). All of these items are found in Walmart brick-and-mortar stores. The decision to adapt towards e-commerce became clear when the world’s largest retailer experienced a decline in growth.…

    • 1026 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    SAHIL, ALTAMAS, SHERLIN Case Study Questions 10-15 – Analyze Walmart and Amazon.com, using the competitive forces and value chain models. WALMART & AMAZON Competitive Forces 1. Traditional Competitors: In this case Walmart number one competitor would be Amazon because Amazon is the world’s largest e-commerce retailer. No other retailer can match Amazon breadth of selection which is low prices and fast reliable shipping. It is also known as the “Walmart of the web” and is the world’s largest and most powerful online selling machine.…

    • 927 Words
    • 4 Pages
    Great Essays
  • Superior Essays

    Ebay Case Analysis

    • 1652 Words
    • 7 Pages

    The threat of substitute products and services 5. The intensity of rivalry among competitors in an industry The first force, the threat of new entrants is related to how strong the existing barriers to entry for potential players in an industry (Dess et al., 2014, chapter 2). If a new player in an industry is expecting a strong resistance from more established…

    • 1652 Words
    • 7 Pages
    Superior Essays