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Design Thinking Process
Non-linear approach to design. As new information is uncovered through out the process, the process can be altered/rearranged.
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Personas
A way to model, summarize and communicate research about people who have been observed or researched in some way. A persona is depicted as a specific person but is not a real individual; rather, it is synthesized from observations of many people.
User Interviews
User research method aimed at gathering qualitative (measuring by the quality of something rather than its quantity) information directly from those engaged with your product or service.
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