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Audience
The group of consumers for whom a media text was constructed as well as anyone else who is exposed to text.
Active Audience
A theory that people receive and interpret media messages in the light of their own history, experience and perspective so that different groups of people may interpret the same message in different ways.
Audio and Information Literacy
Materials, programs, applications, and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation, and production of sound.
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