term1 Definition1term2 Definition2term3 Definition3
Please sign in to your Google account to access your documents:
5 features of effective slogans
1. Slogans should be memorable, use puns, catchy slogans, etc.
2. Slogans should recall and brand name: ideal; the brand name should be included in the slogan
3. Slogans should include a key benefit: Showcase one important feature of the product
4. Slogans should differentiate the brand
Slogans should impact positive feelings for the brand
The 4 big factors that led to big changes in TV news at the Network level ("transition economy of network news")
-New Ownership: leads to culture clash
-Deregulation diminishes public interest standard
-Networks are competing-drives down entertainment money
-Success of 60 minutes
Ben Bagdikian
-Had 25,000 media outlets in US
-50 corporations
-Worried about media consolidation
Need help typing ? See our FAQ (opens in new window)
Please sign in to create this set. We'll bring you back here when you are done.
Discard Changes Sign in
Please sign in to add to folders.
Sign in
Don't have an account? Sign Up »
You have created 2 folders. Please upgrade to Cram Premium to create hundreds of folders!