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Amelioration
Words gaining a positive connotation
E.g. 'Pretty' - Comes from the OE 'prættig', meaning "cunning, skillful and wiley"
E.g. 'Nice' - Comes from 12th C, from Old French, meaning "clumsy and careless"
Perjoration
Words gaining a negative connotation
E.g. 'Awful' - From 14th C, meaning "worthy of awe"
Semantic Narrowing
A word becoming more specific and less general
E.g. 'Meat' - From OE originally meaning "all food"
Semantic Widening
A word that becomes less specific and more general
E.g.
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