term1 Definition1term2 Definition2term3 Definition3
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Product
Anything that can be offerered to a market for attention, acquisitions, use or consumption that might satisfy a want or need
Services
An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
Consumer Product
A product bought by final consumers for personal consumption
Convenience Product
A consumer product that customers usually buy frequently, immediately, and with minimal comparison to buying effort. (Ex: Laundry Detergent, Candy, Magazines, and Fast food)
Shopping Product
A consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as sustainability, quality, price, and style. (Ex: Furniture, Clothing, Used Car, Major Appliances, and Hotel and Airline Services)
Specialty Product
A consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. (Ex: Specific Brand of Cars, High-Priced Photographic Equipment, Designer Clothes, and services of Medical or Legal Specialists)
Unsought Product
A consumer product that the consumer either does not know about or knows about but doesn't normally consider buying. (Ex: Life Insurance, Pre-planned Funeral Services, and Blood Donations to the Red Cross.)
Industrial Product
A product bought by individuals and organizations for further processing or for use in conducting a business
Social Marketing
The use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of society
Product Quality
The characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs
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