term1 Definition1term2 Definition2term3 Definition3
Please sign in to your Google account to access your documents:
Elaboration likelihood model
People will either elaborate on the persuasion message or fail to elaborate on it. The future actions of those who do elaborate are more predictable than those who do not.
Elaborate likelihood model
Central-route processing
Involves attending to the content of the message
Elaborate likelihood model 1.
Peripheral-route processing
Involves attending to factors not involved in the message such ad the expertise of the source of the message, the length of the message, and other non-content factors (the person who is speaking).
Elaborate likelihood model 2
Need help typing ? See our FAQ (opens in new window)
Please sign in to create this set. We'll bring you back here when you are done.
Discard Changes Sign in
Please sign in to add to folders.
Sign in
Don't have an account? Sign Up »
You have created 2 folders. Please upgrade to Cram Premium to create hundreds of folders!