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4 Ways to Consider Leveraging Business
1. Leverage assets and competencies
2. Extensions of brand
3. Expansion of scope
4. Enter new market
Assets and Competencies to Leverage
1. Marketing Skills
2. Capacity in Sales or Distribution
3. Design and Manufacturing Skills
4. R&D Skills
Ways to Find New Markets
1. Expand Geographically
2. New Market Segments such as age or home v. office
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