Zain Group is one of the leading mobile and data Services Company globally. The company boasts of having a commercial footprint in eight Middle Eastern, as well as, African countries with a workforce of more than 7,000 people. These employees provide both mobile voice and data services to more than 45.2 million active business customers and individuals globally. The tumultuous nature of the 21st-century business implies that the organization has to put in place strategies and mechanisms to boost their competitiveness in the global market (Zain Group).
Question 1. In details, apply the SWOT Analysis, Pest analysis, the 7S model, Concept, and the Seven Steps of Marketing Strategy on Zain Group
Zain Group SWOT …show more content…
MacKinsey asserted that large organizations were more likely to diversify their activities and adopt organizational structures that are decentralized. This is the same structure approved by the Zain Group with the sole objective of boosting their competitive advantage both locally and in the international market. Decentralized structures are known to widen communication lines, promote excessive bureaucracy, and large spans of control, all of which are critical to business success (Hanafizadeh and Ravasan). Systems
In the context of an organization, the system simply means the entire procedure within an organization, including financial control procedures, budgetary systems, management information systems, reward systems, and operating methods. The above-documented system can sometimes have a significant impact on not only strategy development but also implementation. Zain Group understands the significance of having the most appropriate systems. As a result, they have integrated robust systems to facilitate smooth operations.
Style
Style refers to the organizational culture, including the beliefs, values, and always shared by members. The Zain Group values define their culture. Their value system is characterized by putting inspiration at the crux of its influential leadership and having the courage to make decisions that make …show more content…
However, since competitive rivalry is high, it is imperative for a telecommunication firm willing to command market leadership to deliver exemplary services that not only meets the needs of the consumers but also surpasses those needs. Besides, it is imperative that the management ensures that more and more distribution services are opened to increase customer reachability. Further, they should increasingly differentiate their product to remain relevant and boost their competitive advantage both locally and