These two brothers had a great deal passion in outdoor related activities such as hunting, fishing and travelling. They were brought up in a family that appreciated what nature provided in terms of wild related things and territories which they were not familiar with. During this time the kind of coolers that Roy and Ryan used were not of a very good quality since they could fail them by breaking of the handles and also the lids that they used could snap off and hence not keeping what they preserved to the required standards of being cool (YETI 2015). As a result they had to go through thick and thin so as to find a way of replacing the broken coolers. This was because the coolers were made cheaply and poorly and this was the reason as to why they had to think about coming up with a solution which could help them in having a good time while undertaking their outdoor activities. This was what led to the idea of coming up with coolers which could be used each and every day without any breakage or in other words getting damaged (YETI
These two brothers had a great deal passion in outdoor related activities such as hunting, fishing and travelling. They were brought up in a family that appreciated what nature provided in terms of wild related things and territories which they were not familiar with. During this time the kind of coolers that Roy and Ryan used were not of a very good quality since they could fail them by breaking of the handles and also the lids that they used could snap off and hence not keeping what they preserved to the required standards of being cool (YETI 2015). As a result they had to go through thick and thin so as to find a way of replacing the broken coolers. This was because the coolers were made cheaply and poorly and this was the reason as to why they had to think about coming up with a solution which could help them in having a good time while undertaking their outdoor activities. This was what led to the idea of coming up with coolers which could be used each and every day without any breakage or in other words getting damaged (YETI