Unethical Business Actions Marketing Strategies. One of the most iconic mascots for McDonald's has been Ronald McDonald. Ronald, a friendly and fun loving clown, …show more content…
Fast-food customers want to feel that they are safe when eating at their chosen restaurant. They do not want to feel that their children are being manipulated to purchase their foods. Customers also seek a dining experience that does not include processed or artificial ingredients. By gaining a positive reputation through the use of natural products, McDonald's could gain a larger following. This, as a result, would increase the loyalty of their customer purchases and eventually increase their frequency in