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In order to speak ethnically one must have a (1) clear, responsible goal in which the speech conveys respects for the audience. Another way to make the speech ethnical is to (2) use sound evidence and reasoning. Using evidence and reasoning allows the speaker to inform the audience of the truth instead of distorting it. An example of this is when Joseph McCarthy told the public that Communists were hidden everywhere in the country which led to witch hunts to eliminate the possibility of Communism. When making a speech ethnical it is important to be (3) sensitive and tolerant. It is very important to be (4) honest, so the credibility of your speech is not compromised. The last way to make your speech ethnic is by (5) citing your sources. Do not report someone else’s data and claim it is your’s, as it is unfair to the original