It also a very sound brand reputation, with its entire product known as of top quality, and also resilient, and in touch with the consumer needs. The company also has the advantage of a strong financial performance, which enables to penetrate almost all markets with little barrier challenge, and also to implement an ambitious marketing and advertising strategy. This notwithstanding the company has various weaknesses which include its overdependence on the sale of iPhones, as the company has its Mac, and Macintosh operating system performing averagely in the markets, taking in consideration that it is a high-end brand, only affordable to the rich, affluent, and also the top middle class tier. The company also has a low spending capital on matters research and development, and yet the world is turning into the dependence on scientific methods for their operations, and innovativeness (Heizer et al., …show more content…
The company faces several potential threats in its operations, and they include; the intensifying level of competition the company is facing in its traditional markets is likely to keep eating into its profits. The dollar has over the recent years gaining ground against a good number of other world companies and this is likely to impact on the operations of the company, as it has a dependence on the foreign markets, like the European Union. The company also faces the risk of lawsuits on patent infringements, and these suits come at an additional cost, where the company has to endure the burden of extra cost, and also tarnished reputation (Hill & Jones,