One consequence is the consistency of a product, and it’s lifecycle for successful use. For example, the article “Conceptualisation of branding: Strategy based on the Indian pharma sector”, states that a problem within in pharmaceutical industry lies in consistent product improvement cycle, which leads to new brands being regularly launched at the expense of existing brands (Sanya, Datta, & Banerjee, 2013). Another unexpected negative consequence of branding involves missing the target audience. Health care organizations may experience a negative impact of branding by not reaching the correct audience, or reaching few costumers. Additionally, branding a service or product that is not relative to the target audience can cost organizations instead of making profit. Lastly, a negative consequence of branding could be losing patient trust and loyalty by branding the wrong service. It is crucial for health care organizations to do research to determine the target audience, and their needs and wants before branding any service or product offered. Health care organizations needs to know the market, and how to make a successful impact with their branding in order to be
One consequence is the consistency of a product, and it’s lifecycle for successful use. For example, the article “Conceptualisation of branding: Strategy based on the Indian pharma sector”, states that a problem within in pharmaceutical industry lies in consistent product improvement cycle, which leads to new brands being regularly launched at the expense of existing brands (Sanya, Datta, & Banerjee, 2013). Another unexpected negative consequence of branding involves missing the target audience. Health care organizations may experience a negative impact of branding by not reaching the correct audience, or reaching few costumers. Additionally, branding a service or product that is not relative to the target audience can cost organizations instead of making profit. Lastly, a negative consequence of branding could be losing patient trust and loyalty by branding the wrong service. It is crucial for health care organizations to do research to determine the target audience, and their needs and wants before branding any service or product offered. Health care organizations needs to know the market, and how to make a successful impact with their branding in order to be